Liza Urso is Of Counsel to the Firm and specializes in the areas of advertising/ marketing law and food labeling law. Prior to joining Wick Phillips, Ms. Urso worked in-house representing the largest division of PepsiCo’s Advertising and Marketing Department.
Ms. Urso’s practice entails counseling and strategic planning regarding all aspects of consumer promotions, including sweepstakes, contests, print and media advertising, digital promotions, and joint promotions with third parties, with particular emphasis in the fields regulated by the FTC, the FDA and the USDA.
Ms. Urso also has extensive experience negotiating and drafting agreements with talent, advertising agencies, and sports teams, both at the college and professional level.